The most wonderful time of the year is here.

1-Create a holiday-themed social media campaign. Social media is a powerful tool for small businesses, and the holidays are a great time to create engaging and festive content. Consider creating a holiday-themed hashtag and encouraging customers to share photos and stories related to your business. You can also offer special promotions and discounts exclusively for your social media followers.

2-Host a holiday-themed event. Hosting an event, such as a holiday party or open house, can be a great way to bring people into your store and build excitement around your business. Consider offering refreshments, entertainment, and special deals to entice customers to attend.

3-Offer gift wrapping services. The holiday season is a busy time for everyone, and offering gift wrapping services can be a great way to make things easier for your customers. You can also use this opportunity to cross-promote other products and services.

4-Participate in local holiday events. Look for opportunities to participate in local holiday events, such as tree lighting ceremonies, parades, and craft fairs. This can help increase exposure for your business and allow you to connect with potential customers in your community.

5-Get creative with your packaging. The packaging of your products can be just as important as the products themselves during the holidays. Consider adding a personal touch, such as a hand-written note or a special offer, to make your packaging stand out and show your customers that you value their business.

Overall, the key to successful holiday marketing for small businesses is to be creative and think outside the box. By offering unique and memorable experiences, you can drive sales and build long-lasting relationships with your customers.

Empower is ready to prepare your next holiday marketing campaign to make your brand shine during this busy period, make sure to check out our in-app recommendations and talk to your success team about the best strategies for your business.

Happy holidays!